There are really only two strategies when you choose to sell info products online. You can either be creative or innovative in your internet marketing plan. Creative means, you look at the market and come up with an information product that provides an excellent solution. Just use your common sense and imagination to think of how your info-product can solve the existing problem within the market. Then make the product. The other alternative is getting very good at evaluating such products and selling them. That basic choice makes up all information marketing.
Case in point: There are a lot of individuals having trouble with their golf swing. Come up with a golf swing e-book tutorial with videos from local pros. Or, you see that a lot of people are writing bad email series and can’t load them into their autoresponder. Work out how to create “instant generic emails that pull” software with videos on how to load them.
Then, you’ll most likely be the first individual to hit the market with this unique online marketing information. This unique product creation approach to “infopreneuring” has created many online millionaires. But, they definitely earned every penny. That’s the first, but more difficult way of having information products to sell. To earn money faster and decrease risk, decide to be an innovator. It’s an easier way to sell information products because you can profit without going through the trouble of being the author. You can go around all the effort involved in rolling out a product.
1. Study the existing info products available to fulfill a demand in a market. Hint: A serious infopreneur will create a large list of these.
2. Make sure that every product you’re considering is converting.
Ask yourself: Is it selling well? Visible all over the web? Great reviews where customers are very satisfied with the value delivered? If the product satisfies this third degree, then tapping the existing opportunity of that quality info product will be a great way to sell information online.
I need to also mention that there are definitely great affiliate programs with “hard products”, e.g. common physical items that are just as lucrative; books, appliances, equipment. Amazon, Barnes and Noble even Walmart will drop ship product that you have sold online through a link to their site. Definitely look into these.
When working out how to sell products online, don’t be just a copycat. Don’t “trap yourself in a corner” with the narrow perspective of trying to be a bit better or simply less expensive. You need to be unique and stand out. Find a more attractive slant. Position yourself. Find another worthwhile service to add to an existing product. E.g. ClickBank.com is a success due to their credit card processing capability. Other affiliate tracking tools that did not have a built-in credit card processor like them succeeded by working with a third party credit card company.
Ride the success of a pioneer and copy their most effective actions. Produce an info-product following proven successful markets. For example, there are now different software products to assist one in their infopreneur business. Software to handle your ClickBank.com affiliates; to extract your ClickBank sales report into a Microsoft Excel file; to make the ClickBank.com search engine tool integrate with ClickBank ID; Video tutorials on how to set everything up and so much more.
Observe what’s happening on the internet with the web marketing information industry. Decide whether you want to become a creative or innovative marketer. Then, TAKE ACTION NOW to sell info products!